@book{3630,
	author = {Davis, Melissa and Borrero Gutiérrez, Lucía,},
	title = {Fundamentos del branding /},
	publisher = {Parramón ediciones,},
	year = {2010.},
	address = {Barcelona : },
	note = {Título original : The fundamentals of branding.
Incluye apéndice y glosario.}
}