<?xml version="1.0" encoding="UTF-8"?>
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  <titleInfo>
    <title>Expandir la marca</title>
    <subTitle>convierte tu marca en objeto de deseo</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Título original : Print and production finishes for bags, labels, and point of purchase</title>
  </titleInfo>
  <name type="personal">
    <namePart>Knight, Carolyn</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Glaser, Jessica</namePart>
    <namePart type="termsOfAddress">Coaut</namePart>
  </name>
  <name type="personal">
    <namePart>Faraudo Gener, Xavier</namePart>
    <namePart type="termsOfAddress">trad</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Promopress</publisher>
    <dateIssued>2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">01</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>186 p. : il. ; 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Carolyn Knight y Jessica Glaser ; traducción Xavier Faraudo Gener.</note>
  <note>Título original : Print and production finishes for bags, labels, and point of purchase.
Incluye directorio de diseñadores e índice.</note>
  <subject>
    <topic>Marcas de fabrica</topic>
  </subject>
  <subject>
    <topic>Desarrollo de marcas</topic>
  </subject>
  <subject>
    <topic>Publicidad comercial artística</topic>
  </subject>
  <subject>
    <topic>Posicionamiento de marcas</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
  </subject>
  <classification authority="ddc">658.827 K533</classification>
  <identifier type="isbn">9788493588168</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">170607</recordCreationDate>
    <recordChangeDate encoding="iso8601">20170607111648.0</recordChangeDate>
  </recordInfo>
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