00682nam a22002177a 4500003000900000005001600009008004100025020001800066041000700084082001900091100002100110245009900131260006000230300002100290500002100311650003700332650002400369650003200393650002600425650001300451CO-BoLCI2016061300490.0160613t        xxu||||| |||| 00| 0 eng d  a9781422177808  a02  a650.4063bM177  aMartin, Roger L.  aThe design of business :bwy design thinking is the next competitive advantage /cRoger Martin  aBoston, Massachusetts :bHarvard Business Press,c2009.  a191 p. :c22 cm.  aIncluye índice  aAptitud creadora en los negocios  aPensamiento lateral  aCreatividad en los negocios  aGestión de negocios  aNegocios