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  <titleInfo>
    <title>P&amp;M: Publicidad y Mercadeo</title>
  </titleInfo>
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    <namePart>FCB/Puma S.A</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>FCB/Puma</publisher>
    <issuance/>
    <frequency>mensual</frequency>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <subject>
    <topic>Publicidad</topic>
    <topic>Colombia - Publicaciones Seriadas</topic>
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  <subject>
    <topic>Mercadeo</topic>
    <topic>Publicaciones seriadas</topic>
  </subject>
  <classification authority="">HEM 023</classification>
  <identifier type="issn">0120 - 5293</identifier>
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    <recordChangeDate encoding="iso8601">20151126090057.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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